Music has no boundaries: Coke Studio Season 9 for the Deaf

Written by  Published by:Pakistan Views Tuesday, 02 August 2016 12:53

 

KARACHI: Coke Studio for the Deaf hopes to help Pakistan’s hearing-impaired community experience music through lights and vibrations for the first time. Joining hands with Deaf Reach Schools and Training Centres, Coke Studio on Saturday launched the initiative that aims to help the nine million people in Pakistan with some form of hearing loss.

Coke Studio Season 9, Pakistan’s biggest music platform, Coca-Cola Pakistan has created a unique music experience for the Deaf Community of Pakistan. Innovative technology combined with the platform’s philosophy of inclusivity, Coke Studio for the Deaf enables people with little or no hearing ability to get the basic experience of music.

 

 

At the heart of the unique studio-like set-up enabling hearing impaired persons to feel and experience the music of Coke Studio, is a special sofa or couch embedded with hundreds of vibration engines and LED lights that are synced with the sound of the song being played. A grand LED installation around the couch provides synchronized mood lighting to elevate the experience visually. Finally an LED screen in front of the sofa displays the video playback, while the studio is propped with guitars on stands, a drum kit and a keyboard on a stand adding to the overall ambience.

The setup invented in China, was first tested out by the Coca-Cola brand team earlier this year when it was installed in Bangkok. A group of 8 students and faculty of the Deaf Reach School were taken to Bangkok to try out the system first hand. Based on this great success, Coca-Cola Pakistan decided to acquire the system for long-term use in Pakistan, with a vision to enable more people from the Deaf Community to also experience the music of Coke Studio. The system is expected to reach Pakistan in the near future.

 

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